Client: QVC
Producer: Paul Burns
Design/Animation/Edit: Michael Lomon
QVC's Beauty Box TILI (Try It Love It - If you were wondering!) had been brewing for a while but needed a suitable visual identity before venturing out into the wild.
Working closely with Paul and the product design team, we went for a hand crafted feel with plenty of texture, soft colours and stop motion style movement.
With LOADS of separate assets needed for all forms of social media, I had to keep things relatively modular in After Effects; so lots and lots of precomps and good labelling!