Client: QVC
Animation/Design/Edit: Michael Lomon
Producer: Amy Cook
Now that QVC has joined the Black Friday retail throng, we wanted to bring a bit of style and humanity to the sometimes overwhelming product based onslaught one can be confronted with as the day approaches.
Concentrating on a strong palette and clean, stylised illustrations, I got to flex a few 2D animation muscles with some interesting shadow/light reveals and explore some interesting pattern making for the tree of wrapped presents at the end of the promo.